Your team needs more video than it can produce.
36 Arms builds high-quality video
systems for marketing teams without adding agency overhead or the cost
of hiring in-house.
Teams that trusted 36 Arms to scale their content:
Frequently Asked Questions
1. How is this different from hiring an agency?
An agency scales up the crew, the rounds of feedback, and the cost. You end up paying for an org chart — account managers, creative directors, producers, editors, assistants — whether your project needs them or not. 36 Arms keeps the senior lead the same from kickoff to final delivery and brings in only the specific collaborators each project actually requires. You pay for the work, not the layers.
2. How is this different from hiring a full-time video person in-house?
An in-house hire is one person's taste, one person's skill set, and a fixed cost whether you have a full content calendar or a quiet quarter. They're also one person — which means when your pipeline doubles, it breaks. 36 Arms scales with your calendar, brings 20+ years of agency experience the day we start, and keeps specialists on call instead of on payroll.
3. Who actually does the work?
Josh Naugher — founder, former Managing Editor at Publicis Seattle, former Senior Editor/Producer at DDB Seattle — leads every project. He's on set, in the edit, and accountable for every deliverable. When a shoot calls for more — a second camera, a motion designer, a colorist, an additional producer — Josh brings in the specific collaborators the project needs. You never get a junior team running the job while the senior name stays on the deck.
4. What does "video system" actually mean?
A system is a repeatable production format built around your brand. One shoot day is designed from the start to generate 4–8 finished assets — hero spot, cutdowns, verticals for social, an internal-comms version — all consistent with each other and with your brand. Once the format exists, your team can run it again without starting from scratch. Most clients shoot one, then use the same structure for the next five.
5. What's the smallest way to start?
One shoot day. Four to eight finished assets. A repeatable format your team can run again. That's the baseline engagement. Most clients add from there.
6. What kinds of projects are the right fit?
Brand films, customer and employee stories, product videos, social campaigns, national TV spots, interview series, and multi-deliverable content programs. The common thread is a marketing team that needs ongoing output — not a one-time ad — and wants a senior operator who can make the whole thing without being managed. If you need a 30-second spot and nothing else, we can help, but the model is built for teams producing video on a calendar, not as a one-off.
7. Do you work outside of Seattle?
Yes. Seattle is home, but past productions include shoots in Los Angeles, New York and everywhere in-between. Remote production, traveling crews, and multi-city shoot structures are part of how we build systems that keep producing.
8. How does pricing work?
Engagements are quoted against the outcome — how many finished assets you need, how many shoot days the format requires, and how many specialists we bring in. There's no inflated agency retainer and no crew you're paying to keep busy. After a short call, you get a written production plan with scope, timeline, and cost before anything moves forward.
9. How do you use AI in the workflow?
For versioning, editing, and ideation — where it genuinely speeds the work — not as a talking point. AI is how we deliver cut-downs and localized versions in days instead of weeks, and how we keep a 4–8 asset output realistic from a single shoot. The creative, the storytelling, and the craft decisions stay with Josh. The repetitive work gets faster. And sometimes the project just needs a shot that can't be captured using traditional production methods.
10. Do you handle strategy and creative, or just production?
Both, when you need it. Many clients arrive with a brief already written and want execution. Others want help shaping the format, the story, or the content calendar itself — that's where 20 years inside Publicis and DDB actually pay off. Tell us where your team is strong and where you need support, and we scope accordingly.